10 Principles
10 Principles
10 days of timeless design legacy
10 days of timeless design legacy
10/10-10/19
10/10-10/19
8371 Melrose Ave Los Angeles, CA
8371 Melrose Ave Los Angeles, CA
This will be a rare opportunity to experience original Braun products first hand, as well as workshops, panel talks, and brand showcases, all designed to celebrate and discuss industrial design of that era and how it’s perceived today.
This curated experience will bring together creatives, design enthusiasts, and thought leaders to explore the enduring relevance of Dieter Rams’s philosophy in today’s design landscape.
Event Schedule
Day 1 | Fri, Oct 10
Good design is innovative
Opening Social | LifeisaSims announcement
Day 2 | Sat, Oct 11
Good design is aesthetic
Coffee & Cars | Aesthetics Collection
Day 3 | Sun, Oct 12
Good design makes a product useful
Interactive Use Lab powered by (TBA) | Design tools and AI (TBA)
Day 4 | Mon, Oct 13
Good design makes a product understandable
Werkstatt | “No Manual Needed” Exhibit | LECTRON for Kids
Day 5 | Tue, Oct 14
Good design is unobtrusive
Braun products in natural LA-style settings | Ambient Lounge DJ
Day 6 | Wed, Oct 15
Good design is honest
Honest vs. Overdesigned Products | Werkstatt | LECTRON for Kids
Day 7 | Thu, Oct 16
Good design is long-lasting
Werkstatt | Braun Devices Still Working Today
Day 8 | Fri, Oct 17
Good design is thorough down to the last detail
See through prototypes | Transparent trends
Day 9 | Sat, Oct 18
Good design is environmentally friendly
Panel | Planned obsolescence in 2025 | Visual Pollution
Day 10 | Sun, Oct 19
Good design is as little design as possible
Werkstatt | Tonearmwaage | Closing party
