10 Principles
10 Principles
10 days of timeless design legacy
10 days of timeless design legacy
10/10-10/19
10/10-10/19
8371 Melrose Ave Los Angeles, CA
8371 Melrose Ave Los Angeles, CA
10 Principles | Los Angeles
Some of the most iconic products of the past are studied in design books and taught in design schools, but direct access to these products can be very limited, and likely they can only be viewed in a museum but not interacted with. 6 years ago, I began my journey collecting and living with them has informed my practice as an industrial designer and my wife’s practice as a UX and graphic designer. We’ve lived and breathed design together since meeting in college in 2009. Over time, the collection became a part of our everyday life and teaching, shaping my design team and the mentees I’ve worked with.
10 Principles looks at Dieter Rams’ design philosophy and its impact on design, architecture, music, and film, and questions…
How faithfully have later interpretations communicated the original principles.
How can future designers pursue good design in today’s society?
How can established designers support today’s students?
What do we do with AI?
Event Schedule
Day 1 | Fri, Oct 10
Good design is innovative
Opening Social | LifeisaSims announcement
Day 2 | Sat, Oct 11
Good design is aesthetic
Aesthetics collection | NAYAA unveil
Day 3 | Sun, Oct 12
Good design makes a product useful
Firemark.org intro | Useful products through the ages
Day 4 | Mon, Oct 13
Good design makes a product understandable
Werkstatt | “No Manual Needed” Exhibit | LECTRON for Kids
Day 5 | Tue, Oct 14
Good design is unobtrusive
Braun products in natural LA-style settings
Day 6 | Wed, Oct 15
Good design is environmentally friendly
Panel | Planned obsolescence in 2025 | Visual Pollution
Day 7 | Thu, Oct 16
Good design is as little design as possible
Werkstatt | Algorithms for simpler design
Day 8 | Fri, Oct 17
Good design is thorough down to the last detail
Evening social | See through prototypes and transparent trends | TP1 revival project
Day 9 | Sat, Oct 18
Good design is honest
Honesty Werkstatt | Discussion Panel (Invite only)
Day 10 | Sun, Oct 19
Good design is long lasting
Discussion panel | Closing thoughts
